Jose Tamayo

Jose Tamayo
Sales/Field Merchandiser/Trainer – Southwest

By joining Le Grand Marketing in late 1989, Jose Tamayo's arrival marked a major turn in the direction of the company towards a complete customer commitment to all aspects of service. Jose has had a hand in the evolution of the Southern California in-store bakery landscape over 15 years. He has witnessed the move towards more operator friendly products. Previously, Jose enjoyed a tenure at Orange Bakery, a leading frozen dough manufacture head quartered in Irvine, California.

Mr. Tamayo spent a significant amount of time over the years working at store level, specifically at Ralph's Grocery Company, a Kroger division. He served in the capacity of lead baking trainer for Ralph's in-store bakeries. Jose has also played a key role in presentations to the trade, taking primary responsibility for presentation quality product production.

In late 2005, Jose joined Le Grand’s Arizona division as a sales technician. He has become involved in identifying and developing sales with the rapidly growing Hispanic marketplace. As a first generation Hispanic and accomplished baker, he brings a unique insight to this tremendous opportunity.

He provides technical and sales support in a number of supermarket chains including Sprouts Farmers Markets, Basha’s, and Frys.


Tammy Jensen

Tammy Jensen
Field Merchandiser/Trainer - Southwest

Tammy Jensen hails from Nebraska originally. She is currently the Field Merchandiser for the Colorado territory.

Her extensive background with Safeway In-store Bakery for nearly 20 years has provided her ample experience for her current responsibilities.

She is the proud mother of a 25 year old son, and three dogs, all who keep her fairly busy. Tammy is an avid sports fan and loves to travel when time allows.

Maria Serna

Maria Serna
Field Merchandiser/Trainer - Southern California

Maria has been in the grocery industry for the last twelve years, eight of which have been in the bakery. There she learned to bake and soon after to cake decorate.

Maria is currently assigned to Ralph's Grocery Company.




Valerie Beard

Valerie Beard
Field Merchandiser/Trainer - Southern California

Valerie Beard was seven years old when she began training to bake and cake decorate in the family’s Corona California bakery. Val’s earliest memories were of going to the bakery in the morning with her father before he would drop her off at kindergarten. Dad taught her how to make Danish and, for fun, he would let her ice cupcakes. Spending time with her father really paid off as she developed the skills that set her on the path to become a successful baker.

By the time Valerie was sixteen years old the bakery had become a second home. The whole family worked and played together as the bakery was the focal point. Val drew knowledge from everyone that worked in the bakery to hone her skills to be able to reach her potential.

In 2002 Valerie’s baking career took a very different turn when she joined Vons Grocery Company as a full time baker and cake decorator. Soon she was promoted to bakery manager. This allowed her to continued her hands- on education by allowing her to see baking on a much higher production level, learn about the grocery business and understanding the role in-store bakeries play. What Val loved the most about Vons/Safeway was they were still a mostly scratch bakery.

Fast forward to August of 2015 and Valerie’s career moved on to Le Grand Marketing. She was introduced to the world of trainer/merchandiser and has been using her extensive experience and skills effectively ever since. If anyone asks, Val will be quick to say that she loves what she does and strives to share the passion and art of good baking with others.

Diana Keller

Diana Keller
Field Merchandiser/Trainer - Northern California

Diana started in the grocery industry at the age of sixteen. She worked as a deli clerk before moving into the bakery as a baker. Diana has been cake decorating for the last fifteen years. In her spare time, she enjoys creating three-dimensional cakes. She appreciates the level of creativity this provides. Additionally, she makes wedding cakes.

Diana joined Le Grand in the capacity of store level training in June 2007. She provides primary technical support throughout Northern California.


Noah Draper

Noah Draper
Field Merchandiser/Trainer - Southern California

A southern California Native, Noah Draper has been around Le Grand Marketing for his entire life. The son of Geoff and Bonnie, his first work experience was conducting weekly telemarketing in support of a Le Grand Marketing product line with one of our major retail accounts.

Noah has been a part of the merchandising team for the last two years, focusing on training and store checks. His customer portfolio includes most of the larger SoCal retailers that the company services.

Noah lives in Brea and enjoys spending time with his daughter Bonnie.

Jessica Soo

Jessica Soo
Field Merchandiser/Trainer

Jessica Soo started at Ralphs Grocery Company in 2004 and was quickly promoted into the bakery department. Within two years, after running the bread aisle and becoming the main cake decorator and full time baker, she was promoted to bakery manager and ran four successful bakeries over the next eight years.

Jessica was dedicated to her job as manager and focused on building a strong team. While at a fast growing Fresh Fare in Irvine, she became the district trainer and gained a passion for teaching others.

In 2015 Jess joined the Le Grand team. She is eager to learn more herself and train others to be successful bakers. When she's not working, Jessica dedicates all her free time to her two amazing kids and husband.

Omar Sharifi

Omar Sherifi
Field Merchandiser/Trainer - Southeast

Omar Sharifi’s background includes Computer Science and Engineering. He is a graduate from Corvit Systems School as a System Engineer and Microsoft Certified Technician. When he moved to Georgia, Omar realized his new-found passion for food and decided to join the bakery team at the Publix Supermarket Chain.

Mr. Sharifi has spent a significant amount of time over the years working at store level, specifically six years at Publix as baking customer service and over two years at Sprouts Farmers Market as an assistant bakery manager. He served as lead bake trainer for both Publix and Sprouts in-store bakeries.

Omar is currently assigned to Le Grand’s southeast retail customers including Sprouts Farmers Market. As a field merchandiser, he provides technical and sales support through-out the southeastern United States including Georgia, Tennessee, Alabama, and Florida.


Ignacio (Nacho) Gomez

Ignacio (Nacho) Gomez
Field Merchandiser/Trainer - Southern California


Joel Dark

Joel Dark
Field Merchandiser/Trainer – Arizona

Joel Dark started his career at age seventeen in a bakery owned by a French gentleman in his hometown of Fresno, California. There he learned all aspects of European style scratch baking and spent the last two years as production manager. Joel then went on to be production manager at a wholesale artisan bread bakery, also in Fresno. During his seven year tenure, the bakery went from three accounts to over fifty. By the time he left, the bakery was producing 5,000 pounds of dough a day.

Getting back to the basics of baking, Joel then accepted a position with a tourist spot in Chattanooga, Tennessee. The location was featured in Southern Living magazine and on the Rachel Ray television show. Moving back to California, Joel was offered a position as regional general manager for a restaurant management company where he stayed for two years.

In 2011, Bashas Grocery offered him a spot as bakery manager in one of their Phoenix, Arizona locations. Joel was able to increase sales in each of the six years he was with the company, finishing his tenure 4th overall in percentage of store sales.

In July of 2017, Joel accepted a position with LeGrand Marketing as a field merchandiser. He is excited to be with a growing company and also to share what experience he has gained over the last 28 years.

Cam D’Eliso

Cam D'Eliso
Field Merchandiser/Trainer - Southern California

Cam D’Eliso started his baking career at the age of 12 as a clean- up boy in the family bakery in Whittier, California. There began the development of his production skills in all phases of baking, from donuts, danish and puff pastry, to all Italian and American breads and rolls.

Cam left D'Eliso Bakery at the age of 21 and began a ten year journey in the food service arena. He apprenticed under two chefs that both had over 25 years experience. Starting with gourmet salads and sandwiches, Cam advanced to line chef and then sous chef. Later he went on to be a head chef in various dinner houses in eastern Los Angeles County.

With a desire to go back to baking, Cam joined Market Basket, a division of Kroger, as they began to put in-store bakeries in their stores for the first time. He was quickly promoted to bakery manger, eventually moving on to Safeway Corp. Seeking career advancement Cam was recruited by Action Brokerage where he worked for eight years.

The experience of bakery trainer exposed Cam to virtually all of the supermarket chains in California and Nevada. Cam rejoined Le Grand Marketing in 2006 as a sales technician. He’s still creating new items and teaching many people in the art of baking. Cam is currently assigned to a number of Le Grand’s retail customers including Sprouts Farmer’s Market as well as various San Diego based distributors.