Le Grand Marketing's presence in the California food
industry dates back to 1978 when it’s founder Warren Draper
and a business associate formed F&W Marketing. Located a
few miles south of Dodger Stadium, the company focused on
bakery related products such as fruit fillings, fresh delivered
breads and rolls, fried fruit pies, and oriental cookies.
In September of 1983 Warren Draper moved on to form Le
Grand Marketing with his son Geoffrey. They relocated their
offices to Montebello that same year. At this time the
company decided to focus on products for supermarket
service bakeries and for the food service industry.
Warren's youngest son Kevin joined Le Grand in mid 1984,
primarily to work on food service accounts. Together with
Geoff, the brothers developed strong relationships with
various key accounts and established product sales at all of
the top restaurant distributors in Southern California. Marc
Draper came to the firm in 1985 to focus on in-store and
retail bakery sales. In 1988 the company dropped its food
service focus to concentrate on it’s retail sales.
In 2000 the company’s ownership transitioned from Warren
Draper to his three sons. 2014 marked the passing of our
founder and mentor Warren. The brothers continue his
legacy of providing exceptional support to both vendors and
From early on Le Grand has recognized the value of
supplying skilled field merchandising support. For over three
decades they have maintained a staff of merchandisers and
trainers. They currently have twelve full time technicians to
assist with store merchandising, training of store employees,
grand and re-grand opening support, product roll-outs, store
resets, and program conversions.
In March of 1989 the company moved its offices to the
Anaheim area. In 2007 Le Grand moved into its present
location with additional office space, an expanded test
kitchen and an enlarge warehouse. The office team provides
administrative and customer service support to all regions.
Le Grand Marketing entered the Northern California region in
1999 and in 2000 the company added deli products to their
product offering. Significant growth with both large and small
regional grocery chains as well as a number of key
distributors was made in 2004.
In recognition of the significant buying power of the ethnic
market in the west, in particular with the purchasing clout of
the Hispanic population, Le Grand Marketing continues to
direct significant resources to mining growth opportunities in
2005 brought Le Grand into the Arizona market. Currently
several key customers are based in the area. This expanded
the company's footprint into the rest of the southwest.
In January 2008, Le Grand reached out to the natural food
market segment. With the awareness that many people in
California and the west have towards healthier eating, this
effort has created a number of new. Historically many trends
that mainstream retailers have embraced have started within
this market segment.
Le Grand entered the Pacific Northwest in June of 2008.
Over the last several years, the company has greatly
expanded its footprint and in 2014 began selling product for
the first time on the east coast. The company now sells to
retailers covering thirty-five states across the country.
A transition to a new deli team was executed in mid 2017
and early 2018. A reconfigured Northern California sales
team was introduced in early 2018 with a focus on a number
of untapped opportunities.
Le Grand continues to diversify its product portfolio that now
includes service and retail bakery, service deli, fresh meat,
and frozen segments. With the online presence many are
pursuing, the retail space is transforming rapidly. The
company is working hard to provide the tools our vendors
and customers need to stay ahead of consumer